Leading Your Business into the Future with the Internet

CRC Press/St. Lucie, Boca Raton, Florida, New York, New York, Washington, D.C., 336 pages, 1999

ISBN 1-57444-252-X
Library of Congress Cataloging-in-Publication Data

Leading Your Business Into The Future With The Internet is a book for business people from small and medium businesses who want to add the electronic worldwide technology dimension, using the Internet, to their operations.

Integrating the Internet into business operations does not entail technical aspects only. There are also important administrative aspects that must be considered. This book provides a complete overview of the implications the Internet can have for a business. It covers technical as well as managerial aspects, from using basic services all the way to electronic commerce, and includes the impact on employees and on day-to-day operations. It describes the advantages and challenges of each service, identifies potential technical challenges, offers solutions, describes the evolving culture surrounding this dynamic medium and explores future trends. The book approaches the subject from a manager's point of view rather than a technician's point of view. It starts by introducing the basics and allows the reader to gradually acquire a working knowledge of the medium in order to make sound business decisions.