Introduction

About the author

Part I: What Is the Internet?

Chapter 1. The Network

• The Origins of the Internet
  
• The Physical Network
  
• What Countries Have Access to the Internet?
  
• Where Are the Subscribers?

Chapter 2. Who Are the Users?

• Who Are the Internet Suscribers?
  
• What Do Subscribers Like to Use the INternet For?
  
• Electronic Commerce
  
• What Do Internet Users Buy?
  
• The Internet Culture
  
• The Challenges
  
• Regulating the Internet

Chapter 3. Internet Services

• Internet Account/Connection
  
• Electronic Mail
  
• World Wide Web
  
• Search Engines
  
• FTP
  
• Newsgroups/Usenet
  
• Video and Videoconferencing
  
• Audio
  
• Internet Relay Chat (Chat)
  
• Internet Telephone
  
• Intranet
  
• Extranet
  
• Telnet

Chapter 4. Additional Features

• Electronic Commerce
  
• Perl and CGI
  
• Other Scripts: VBScript, Tcl, REXX
  
• Imagemap
  
• Java and Java Applets
  
• JavaScript
  
• Cookies
  
• E-mail Feedback
  
• VRML
  
• SGML and XML
  
• Specialized Advanced Research Services
  
• UNIX
  
• Mirror Site
  
• Fax Service

Part II: Commercial Possibilities Offered by the Internet

Chapter 5. Commercial Opportunitite

• A New Way of Doing Business, A New Form of Marketing
  
• Selling Services
  
• Selecting Software
  
• Advantages
  
• Challenges
  
• Important Considerations
  
• Steps for Electronic Commerce Implementation
  
• Opportunities
  
• Affiliate Programs
  
• Things to Avoid
  
• Useful Sites

Chapter 6. Electronic Publishing and Broadcasting

• Sending Documents to Subscribers
  
• Mailing Lists
  
• A Word About Spam
  
• Posting a Document on Your World Wide Web Site
  
• PDF
  
• Push
  
• Webcasting, Multicasting, Unicasting, Intercasting
  
• Archiving Documents
  
• Capturing the Customer's Interest
  
• Practical Publishing Applications for Your Business

Part III: Applying Internet Technology to Your Business

Chapter 7. The Internet for Corporate Use

• Business Use
  
• Issues Raised by Corporate Use of the Internet
  
• The Advantages of Using the Internet for Your Business
  
• The Challenges of Corporate Use

Chapter 8. Establishing and Strengthening Contact with Customers and Partners

• Corporate Image and Identity
  
• Your Domain Name
  
• Your Web Site and Point of Contact
  
• Market Segmentation
  
• Customer Service
  
• Obtaining Personal Infromation and Feedback from Customers
  
• Using Databases
  
• Privacy Issues
  
• Integrated Search Feature

Chapter 9. Understanding the Technical Aspects of the Web Page

• Basic Preparation of the Web Page
  
• Introduction to HTML
  
• Hyperlinks
  
• META Tags
  
• Use the Proper Tags
  
• Images
  
• Animated Images
  
• Shockwave and Other Macromedia Tools
  
• Java
  
• Naming Your Page
  
• CGI
  
• Java and JavaScript
  
• Cascading Style Sheets
  
• Validating Your Web Pages

Chapter 10. Where to Start?

• Inventory of Computer Equipment and Software
  
• Setting Objectives
  
• Assessing Your Needs
  
• Increasing Your Business Share of the Market
  
• Penetrating New Markets
  
• Using the Internet for Communication Purposes
  
• Telecommunication Needs Assessment
  
• Advertising and Promoting Your Business and Web Site
  
• Determining Your Budget
  
• Studying Your Options
  
• Your Own Installations Directly Connected to the Internet
  
• Making an Informed Decision
  
• Hiring Consultants

Part IV: Offering Your Products on the Internet

Chapter 11. Preparing Your Own Web Site

• People and Technology
  
• Customer Expectations First
  
• Emphasize Content
  
• What Type of Site?
  
• How Much Interactivity
  
• Have You Chose Your Information System?
  
• The Composition and Structure of Your Web Pages
  
• Determining Content
  
• Hierarchy of Information
  
• Web Design and Corporate Image
  
• Web Page Preparation
  
• Installation of Your Web Site
  
• Updating the Web Site
  
• Managing the Web Site

Chapter 12. Security and Protection

• Protecting Your Data
  
• What Do You Need to Protect?
  
• Viruses
  
• Trojan Horses
  
• Hackers and Crackers
  
• Precautions to Take in Protecting Against External Factors
  
• Protecting Passwords
  
• Firewalls
  
• Encryption
  
• Mirror Sites
  
• Protecting Your Domain Name
  
• Protecting Your Web Site
  
• Additional Precautions
  
• Protecting Electronic Transactions
  
• Checking Your Provider's Protection

Chapter 13. Finding the Right Provider

• Estimating our Trafffic
  
• Your Porvider's Server
  
• ISP Shopping List
  
• Your Own Information Server
  
• The Agreement with the ISP
  
• Establishing a Relationship with the Provider
  
• Installing Your Internet Services and Web Services
  
• Technical Support

Chapter 14. Maintenance

• The Hardware
  
• The Web Site
  
• Reports

Chapter 15. Computer Equipment, Telecommunication and Software

• The Harware
  
• Telecommunication Links
  
• Software

Part V: World Wide Web Marketings

Chapter 16. Promoting Your Web Site

• The Need to Promote the Web Site
  
• Registering the Web Site with Search Engine Services
  
• Banners
  
• Mutual Links
  
• Affiliate Programs
  
• Traditional Advertising
  
• Business Cards and Letterhead
  
• Magazines, Newsletters, Bulletins, Brochures and Other
  
• Promotional Material
  
• Public Events and Trade Shows

Chapter 17. Taking Care of Business

• Updating the Web Site
  
• Answering Queries Promptly, Processing and Filling Orders
  
• Monitoring Web Site Activity
  
• Dealing with Complaints
  
• Automatic Update Notification
  
• Integrated Search Feature
  
• Don't Overextend Yoirself
  
• Beware of the Idle Web Site

Chapter 18. Business Ethics

• Company Ethics for Employees
  
• Internet Ethics Toward Customers
  
• Employee Training

Part VI: The Future and the Evolution of Your Business on the Internet

Chapter 19. Making Your Buisness Evolve on the Internet

• The New Economy
  
• The Actual Growth of the Internet Throughout the World
  
• Evolution of various Existing and New Services
  
• Checking the Profitability of Serving Foreign Markets
  
• Plan for the Internet Evolution of Your Business
  
• Gradually Adding Services on Your World Wide Web Site

Chapter 20. What Does the Future Hold?

• What Direction Will the Internet Network and Its Services Take in the Coming Years?
  
• From Early On
  
• What Is Next?
  
• Concretely, What Does It Mean?
  
• How Will All This Be Possible?

Conclusion

Glossary

Index